20 Jun What is an event aftermovie and why should you be using them?
After movies capture the best moments of your event. It’s a simple marketing trick with a simple concept: shoot good images, use a good soundtrack and there you have a winner.
Festivals such as Tomorrowland have used after movies to great effect allowing them to become the biggest house festival in the world. After seeing an energizing after movie that captures the spirit of your event everyone wants to be part of it the next year.
That’s all you want to achieve as an event organizer.
AN AFTER MOVIE IS THE BEST ADVERTISEMENT FOR ANY EVENT
You shouldn’t stop promoting your event just because it is over. An aftermovie is the perfect opportunity to announce your next event while energy is still running high from the last one and anyone who sees how unforgettable your event was will not want to miss the next one.
It doesn’t matter what sort of event you are holding either! Almost every company organises some sort of event, whether that be a networking event, a seminar, or an annual company event. With a nice aftermovie, you can bring those events and by extension bring your company to the next level. Ensuring people will be lining up for next time.
Top Tips For Aftermovies
1. What type of event?
Our first tip is always to think about what type of event it is you are running and how you want to use your aftermovie to promote the next event. If you are running a networking event with speakers do you want to include testimonials from your attendees or do you only want to show an engaged audience interacting with the speakers?
For example, we regularly run seminars with other local business owners and short testimonial clips paired with footage of the seminars has helped us generate further interest in future events.
The key part of any after movie is to capture the essence of the event and present it to your audience in a way that simply makes them excited for the next one.
2. Think about a crew
Our second tip is to ensure you have a large enough video crew to cover all bases. Now, this won’t affect all events but for larger events like a music festival, there are likely to be multiple events and acts all happening simultaneously which all need to be filmed.
In this case, you’d want a small team of flexible videographers that can move around the venues as the day unfolds getting all the best shots from all the best angles.
3. Don’t delay in using your aftermovie.
Don’t wait until weeks or even months after your event to start promoting the next one. The energy, or hype as the kids are saying, will be high. Attendees will want to relive their weekend and people that couldn’t make it will be eager to see what they missed, which only fuels the fire for them to book for a future event.
If however, you wait too long then your momentum will drop down, meaning you will need to wait until nearer the next event to get the best out of your video.
4. Less is more
Making an aftermovie longer than it needs to be can hurt your intended results. That being said there is no rule for how long they should be. We have produced aftermovies that range from 20 seconds to 2 minutes long all for the same event.
Keep the message clear and the energy high, if only 15 seconds is needed to tell the story and keep the energy high then only use 15 seconds, but, if you need a minute to capture the whole day then do that too.
So it is fairly safe to say that is you are regularly running events of any kind then an aftermovie is a great, if not the best, way to promote the next iteration.