Video Marketing Strategy
Without a clear vision of the end goal and what you want to achieve, it will be difficult if not impossible for your video marketing campaign to succeed.
It’s important that every business has their own “vision” in mind when creating an effective video content strategy. What works for one business might not work for another so having a crystal clear vision and a rock sold content strategy is key.
When I start working with a new client I evaluate their whole online presence across all platforms. Even the best content strategy with the best videos is only as strong as the weakest link.
If your website looks 10 years old, your social media hasn’t been updated for 6 months or you have no real way for your customers to get a feel of who you are you really won’t get off to a great start of trying to grow online.
I want to work with you to give your business the best chance to grow online and I will help with what ever I can to give you the best chance of succeeding.
Let’s talk about the benefits of using video!
As of 2021, 82% of business owners who have implemented video marketing into their strategies now consider it to be an invaluable aspect of their business. These figures are continuing to grow as video marketing via social media becomes increasingly popular. By telling your story and connecting with your target audience on a visual level, you’ll be surprised by how much new business you can attract!
- Video increases the chances of your business growing faster
- Video captures the attention of new and existing customers, that can learn about you, your business and your story
- Video Marketing for businesses is increasing every year
- Video will grow your confidence if its something you haven’t done before as you speak on camera for the first time
- Become the market leader in your business sector by using video content as part of your marketing strategy
They say a picture tells a thousand words… How many do you think a video tells?
A nice picture of your favourite meal might catch your interest… a video of that same meal, how it has been made and what goes into that meal now has you more hungry than ever. You click share and tag your friends to eat there too. That could be your business everyone is sharing on their social media platforms…
Grow Your Brand Using Video Content
If you’re ready to take your business to the next level, then its time to tell your story and build your brand. Consumers rarely want to talk to a business they know nothing about. You want to make your business so different and unique that people will come flooding in the door and will want to be customers!
Your customers are much more likely to trust a brand that uses video marketing as part of their strategy; as when done properly, they can form a genuine, emotional connection.