We want to be able to connect with people, to find that bond; that hidden but sought after parallel inside ourselves, but how do we find it? Through an experience with the very person we’re trying to connect with! From meeting the face behind the name and seeing the personality in full flow.
Lucky for us, and unlike text or photography that can be doctored to an inch of its life, video is the best tool there is to portray personality and build trust. We only have to look at the legend that is Gary Vaynerchuk to see how authenticity works like nothing else.
Video marketing is a relationship building tool. It cuts through scepticism and replaces it with trust.
Forget confusing your customers with ambiguous text and generic stock photography. You need to set yourself apart from the crowd and show why you’re the go-to business in your region, or industry even!
In a world of fake news and misinformed memes, video can be a true-to-life representation that sets its self (as long as the video production company you’re hiring knows how to bring out the authenticity in you).
Too many commercial-film and corporate-video businesses approach the whole process in a boxed off, one size fits all, same script different name sort of way; and it’s unacceptable.
Unless you’re Hollywood grade acting talent you’re not convincing anyone; you’re simply pitching a concept when you can be pitching the best thing possible – the only real thing that is sure to build trust and create a connection – yourself.
Spirit and authenticity wins over forced presentations.